Herbert J. Taylor, president, Rotary Club of Chicago, 1939-40 and Rotary International 1954-55. He lived from 1893 to 1978. During a business crisis in 1932, he wrote the "Four Way Test," shown below. It was adopted as part of Rotary International in January of 1943.

The 4-Way test, of the things we think, say or do:

1. Is it the TRUTH?

2. Is it FAIR to all concerned?

3. Will it build GOODWILL and BETTER FRIENDSHIPS?

4. Will it be BENEFICIAL to all concerned?